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Chapter 5. The Architecture of Persuasion: Media and Advertising

Works Cited and Recommended References

Works Cited

The following sources provided the theoretical frameworks for the analysis of analogical reasoning, semiotics, and media influence.

  • Aristotle. On Rhetoric. (Primary source for the concepts of Ethos, Pathos, and Logos).

  • Bandura, Albert. Social Learning Theory. General Learning Press, 1971. (Foundational text for the analysis of media-modeled behavior).

  • Barthes, Roland. Mythologies. Hill and Wang, 1957. (The primary academic resource for the study of connotation and the “mythology” of advertising).

  • Blair, J. Anthony. “The Possibility and Actuality of Visual Arguments.” Argumentation and Advocacy, 1996. (Primary source for the concept of the Visual Enthymeme).

  • Cengage Learning. “Argument by Analogy and Models.” (Source for the logical structure of analogical claims).

  • Entman, Robert M. “Framing: Toward Clarification of a Fractured Paradigm.” Journal of Communication, 1993. (Primary source for the analysis of media framing and salience).

  • Habermas, Jürgen. The Theory of Communicative Action. Beacon Press, 1981. (Source for the distinction between Strategic and Communicative Action).

  • Hesse, Mary B. Models and Analogies in Science. University of Notre Dame Press, 1966. (Technical resource for the evaluation of positive and negative analogies).

  • McCombs, Maxwell, and Donald Shaw. “The Agenda-Setting Function of Mass Media.” Public Opinion Quarterly, 1972. (Foundational study on the media’s power to influence public salience).

  • Singer, Peter. Animal Liberation. HarperCollins, 1975. (Primary case study used for moral analogical arguments).

  • Wood, Julia T. Gendered Lives: Communication, Gender, and Culture. 13th ed., Cengage Learning, 2019. (Primary resource for media influence on identity, power, and violence).


Recommended References

The following materials offer deeper explorations into the ethics of media manipulation, the psychology of advertising, and digital data literacy.

Philosophy & Media Ethics

  • Chomsky, Noam, and Edward S. Herman. Manufacturing Consent: The Political Economy of the Mass Media. (A seminal text on the structural “Gatekeepers” of information).

  • Postman, Neil. Amusing Ourselves to Death: Public Discourse in the Age of Show Business. (Classic critique of how the visual medium of television degrades logical discourse).

  • Scruton, Roger. The Aesthetics of Architecture. (Provides the basis for the “Aesthetic Fallacy” discussed in §1.4).

The Psychology of Advertising

  • Cialdini, Robert. Influence: The Psychology of Persuasion. (A deep dive into the “weasel words” and psychological triggers like scarcity and social proof).

  • Kilbourne, Jean. Can’t Buy My Love: How Advertising Changes the Way We Think and Feel. (An essential resource for the study of the “Insecurity Factory” and the objectification of women).

  • O’Neil, Cathy. Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy. (A modern look at the “Black Box” algorithms of micro-targeting).

Digital Literacy & Political Deception

  • Nguyen, C. Thi. “Echo Chambers and Epistemic Bubbles.” Episteme, 2018. (Critical reading for understanding how social media algorithms isolate users).

  • Silverman, Craig. Verification Handbook: A Definitive Guide to Verifying Digital Content for Emergency Coverage. (A practical toolkit for identifying doctored or spliced media).

  • Zuboff, Shoshana. The Age of Surveillance Capitalism. (Explores the intersection of big data, personal identity, and behavioral manipulation).

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How to Think For Yourself Copyright © 2023 by Rebeka Ferreira is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, except where otherwise noted.