Chapter 9: Meetings And Events
Overview
If you are seeking to become an event or meeting planner, or perhaps you have been planning events for a short time but never received proper training, then this chapter is for you! Upon completion of this chapter, you will understand job responsibilities and career pathways for professionals in the event planning industry including out-sourced organizations working with planners. The chapter will also provide learners the information needed in order to carry out an experiential event for guests and clients. Finally, the chapter will provide insights to the financial structure of events and how individuals can ensure an effective revenue stream in salary and/or profit while operating an independent organization as an entrepreneur.
Objectives
- Learners will describe and identify differences between meetings, expositions, conventions, conferences, incentive travel, and other forms of event planning.
- Learners will contrast planning, managing, and leading a professional meeting.
- Learners will analyze the role of a meeting planner.
- Learners will describe the responsibilities of a convention and visitors bureau (CVB), chamber of commerce, or other local authority as it relates to event planning.
- Learners will define the steps in event management processes.
Key Terms
- Event Planning
- Meetings
- Incentive Travel
- Conferences
- Conventions
- Events
- Exhibitions/Expositions
- MICE Industry
- Citywides
- Attendees
- Site Selection
- Event Technology
- Virtual Event
- Event Management
- Banquet Event Order (BEO)
- Sponsorship
Attributions
- Chapter opening image: World Bank Group President David Malpass delivers his 2023 Spring Meetings Positioning Speech at the Mahatma Gandhi International Convention Center by World Bank Photo Collection is released under CC BY-NC-ND 2.0
an organization that promotes a city, region, county, state, nation, or area to potential visitors, with a focus on convention business.
