13.2 Types of Informative Speeches
While topics that are suitable for informative speeches are nearly limitless, they can generally be pared down into five broad categories. Understanding the type of informative speeches can help you to figure out the best way to organize, research, and prepare for it.
Type 1: History
A common approach to selecting an informative speech topic is to discuss the history or development of something. With so much of human knowledge available via the Internet, finding information about the origins and evolution of almost anything is much easier than it has ever been (with the disclaimer that there are quite a few websites out there with false information). With that in mind, some of the areas that a historical informative speech could cover are below.
Objects
History of objects such as the baseball or the saxophone can be presented in your informative speech. Someone at some point in history was the first to develop what is considered modern baseball. An informative speech speaker could give a speech on the history of baseball: Who was it? What was it originally made of? How did it evolve into the baseball that is used by Major League Baseball today?
Places
You can also give an informative speech on the history of physical places such as the Eiffel Tower or Disney World. The Disney World of today is different from the Disney World of the early 1970s; the design has developed over the last fifty plus years. Stories on the first things built in the Disney World, first theme parks, and how it expanded and built in other parts of the world can all be interesting historical elements to share with your audience.
Ideas
It is also possible to provide facts on ideas such as democracy or freedom of speech. For example, while no one can definitively point to a specific date or individual who first developed the concept of democracy, it is known to have been conceived in ancient Greece (Raaflaub, Ober, & Wallace, 2007). By looking at the civilizations and cultures that adopted forms of democracy throughout history, it is possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.
Type 2: Biography
A biography is similar to a history, but in this case the subject is specifically a person, whether living or deceased. For the purposes of this class, biographies should focus on people of some note or fame, since doing research on people who are not at least mildly well-known could be difficult. But again, as with histories, there are specific and irrefutable facts that can help provide an overview of someone’s life, such as dates that President Lincoln was born (February 12, 1809) and died (April 15, 1865) and the years he was in office as president (1861-1865).
This might be a good place to address research and support. The basic dates of Abraham Lincoln’s life could be found in multiple sources and you would not have to cite the source in that case. But if you use the work of a specific historian to explain how Lincoln was able to win the presidency in the tumultuous years before the Civil War, that would need a citation of that author and the publication.
Type 3: Processes
Process speeches provide information on steps to accomplish a specific task, goal, or process. For example, speakers can talk about how to bake chocolate chip cookies, how to throw a baseball, how a nuclear reactor works, and how a bill works its way through Congress.
Process speeches are sometimes referred to as demonstration or “how to” speeches because they often entail demonstrating or performing something. These speeches provide step-by-step instructions on completing a specific task (e.g., how to bake chocolate chip cookies in 10 steps). However, not all process speeches tell the audience how to perform something but rather only explain the procedures so the audience can gain understanding on how things work (e.g., how a bill goes through Congress).
Type 4: Ideas and Concepts
Sometimes an informative speech is designed to explain an idea or concept. What does democracy mean? What is justice? In speeches on ideas and concepts, speakers should first define the idea or concept and then provide specific examples to make your concept concrete, real, and “tangible” to your audience.
Type 5: Categories or Divisions
Sometimes an informative speech topic doesn’t lend itself to a specific type of approach, and in those cases the topics tend to fall into a “general” category of informative speeches. For example, if a student wanted to give an informative speech on the four “C’s” of diamonds (cut, carat, color, and clarity), they certainly wouldn’t approach it as if they were providing the history of diamonds, nor would they necessarily be informing anyone on “how to” shop for or buy diamonds or how diamonds are mined. The approach in this case would simply be to inform an audience on the four “C’s” and what they mean. Other examples of this type of informative speech would be positions in playing volleyball or the customs to know when traveling in China.
As stated above, identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but perhaps the biggest benefit is that the type of informative speech being given will help determine, to some degree, the organizational pattern that will need to be used (see Chapter 8). For example, a How To speech must be in chronological order. There really isn’t a way (or reason) to present a How To speech other than how the process is done in a time sequence. That is to say, for a speech on how to bake chocolate chip cookies, getting the ingredients (Main Point 1) must come before mixing the ingredients (Main Point 2), which must come before baking them (Main Point 3). Putting them in any other order will only confuse the audience.
Similarly, most histories and biographies will be organized chronologically, but not always. It makes sense to explain the history of baseball from when it was first developed to where it is today, but certain approaches to histories and biographies can make that irrelevant. For an informative speech on Benjamin Franklin, a student might choose as his or her three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.
As for general informative speeches, since the topics that can be included in this category are very diverse and cover a range of subject matter, the way they are organized will be varied as well. However, if the topic is “types of” something or “kinds of” something, the organizational pattern would be topical; if it were the layout of a location, such as the White House, it would be spatial.
